This privacy policy has been updated recently, in order to be more consistent with the latest Web privacy standards and safe Internet advertising practices, as well as to reaffirm Flite's commitment to keeping your data private. These changes are unlikely to impact your day-to-day experience with the Flite platform.

Flite, Inc. (“Flite” or “We”) understands that you value your privacy, either as the viewer of a Flite advertisement or browser of a Flite website (“User”) or as a Flite customer who runs Flite Ad Products , registers as a Flite customer or contributes technology to the Flite Platform (“Customer”) (collectively referred to as “you”). At Flite, we want to make your experience online satisfying and safe. This policy governs information that you provide to us or that we learn from your use of our web site, (referred to as “the Site”), or from advertisements using the Flite platform on other sites (“Flite Ad Products”). This policy describes how we may collect, use, and in some instances share this information.

PII is information that identifies you or can be used to identify, contact, or locate you. This includes, but is not limited to, your name (i.e., first name or initial and last name), home or business address, email address, telephone number, and debit or credit card information such as the credit card number, card verification value, or billing address.

We respect your privacy. We only collect PII through optional, voluntary submissions, such as email, survey information, and online registration forms. The types and amount of personal information collected from these activities will vary depending on the activity, but in no event will we collect PII that is not voluntarily given by you.

We may collect Non-PII while you are visiting the Site or using Flite Ad Products. This anonymous data includes your IP address, web pages which have been viewed by you on our Site, click-throughs, and your interactions with Flite Ad Products.

This type of information may be collected using different types of technologies, which can be summed up into two categories – usage tracking and browser cookies. We discuss each of these below.

We track Non-PII product usage data and user traffic patterns throughout the Site to improve the content of our Site and the quality of our service. In addition, we track click-through information, including IP addresses, to our Site from the reports and emails we send to our Customers. This is done to gauge the effectiveness of our marketing campaigns and to monitor use of our Site.

Flite Ad Products also collect a wide array of User engagement data, including content navigation, scrolls, video plays, mouse hovers, etc. The information in these reports is in the aggregate, and cannot be used to identify anyone personally.

A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from our website and stored on your computer’s hard drive. You have the ability of deleting cookies on your computer should you so wish (See Opt-Out).

The Site uses browser cookies to record current session information. If you choose the ‘remember me’ option, you are issued a permanent cookie. A permanent cookie is one that remains on the hard drive after the browser application has been closed. Flite Ad Products use browser cookies for ad frequency throttling and User counting. Flite browser cookies do not track users outside of Flite Ad Products. Flite does not share any cookie information with third parties.

You can choose to remove cookies stored by us from your computer, or to prevent us from storing cookies on your computer in the first place. Flite cookies will appear in your browser as coming from one of the following domains:,,, and/or Most browsers are set to automatically accept cookies. However, most modern browsers can also be configured to decline cookies, and allow you to delete existing cookies. Consult your browser’s documentation, typically available through the “Help” menu on the toolbar, for instructions on how to prevent the browser from accepting new cookies, how to delete cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If you choose to decline cookies, you may not be able to use or access some of the interactive features offered on the Site or by some Flite Ad Products. For assistance with removing cookies or limiting communications from us, please email us at

Flite uses your information in various ways, as outlined below.

PII: Flite collects PII only when you choose to provide it to us. PII is treated/used differently in different instances, as described below.

  • PII Flite collects on the Site: We may collect PII voluntarily submitted by you through the Site when, for example, you register on the Site. Some common uses of this PII include identification and authentication, billing, and contacting Customers with notifications and/or product emails. We may combine this PII with Non-PII and use it to better target content and to create a more relevant experience for each Customer and User on the Site. For example, we may use the Customer login name (PII) and connected browsing history (non-PII) to send better directed marketing emails to interested Customers. The PII we collect on the Site is not shared with Flite Customers or Users, and we only use this information for our internal marketing purposes.
  • The PII Flite collects through Flite Ad Products:PII may be collected through a Flite Ad Product created by a particular Customer and is collected solely for the benefit of the Customer. For example, when a Customer creates a Flite Ad Product, they may opt to include a standard registration form in the ad that collects User PII that a User may voluntarily submit. This PII may be stored on Flite’s servers and the Customer will have access to this PII via their Flite login.

Non-PII: Flite collects non-PII information on the Site and through Flite Ad Products. Flite uses your non-PII for two main purposes:

  • To better target content to Users and to create a more relevant experience for each Customer or User on the Site and in Flite Ad Products.
  • To provide aggregate reporting to Customers, for our internal purposes, or to other third parties for marketing, analytic and advertising purposes. Such aggregate reporting does not identify you personally, and only identifies reporting statistics, such as number of persons to click on an Ad Product over a certain period of time.

We may provide PII and non-PII to trusted businesses or persons for the purpose of processing information on our behalf. These third parties are bound to keep your PII and Non-PII confidential. We do not otherwise share PII or non-PII with third parties unless doing so is appropriate to carry out your request or we reasonably believe that doing so is legally required or necessary to protect your rights or those of Flite and our Customers.

Notwithstanding the foregoing, Flite’s Privacy Policy does not apply to, and we cannot fully control how, third parties use your information. Accordingly, we cannot be held responsible for Customers’ use or other third parties’ use of your PII or Non-PII. For example, certain third parties that provide services to help deliver Flite Ad Products may directly collect and store User PII for the benefit of the Customer and Flite does not have control over such third party use.

If we should ever file for bankruptcy or have our assets sold to or merge with another entity, information we receive from you from this Site is a Flite asset and may be transferred.

Consistent with the federal Children’s Online Privacy Protection Act of 1998 (COPPA), we will never knowingly collect PII from anyone under the age of 13 without requiring parental consent. Any person who provides their personal information to us through this website represents that they are 13 years of age or older.

This web site is hosted in the United States. If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personal data to the United States which does not have the same data protection laws as the EU and by providing your personal data you consent to:

  • The use of your personal data for the purposes identified above in accordance with this Privacy Policy; and
  • The transfer of your personal data to the United States as indicated above.


No data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you provide information at your own risk. Once we receive your transmission, we make reasonable efforts to ensure security on our systems. We use secure server software (SSL) and firewalls to protect your information from unauthorized access, disclosure, alteration, or destruction. However, this is not a guarantee that such information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. To the extent permitted by law, we hereby disclaim any liability related to a security breach or loss of your information.

If we learn of a security systems breach, we will adhere to all applicable security laws. We may attempt to notify you electronically so that you can take appropriate protective steps. By using this web site or providing personal information to us you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of this Site. We may post a notice on our web site if a security breach occurs or may send an email to you at the email address you have provided to us. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive free written notice of a security breach mailed to the address provided by you or to withdraw your consent from receiving electronic notice, you should notify us by sending an email to or by mailing to 23 Geary Street, 7th Floor, San Francisco CA 94108.

We may amend this Privacy Policy at any time. When we do, we will also revise the “last updated” date on the Privacy Policy. Any such amendment to this Privacy Policy will be effective upon our posting of the revised Privacy Policy. Be sure to periodically review our Privacy Policy to stay informed about how we use information we collect from you. Your continued use of the Site or Flite Ad Products constitutes your agreement to this Privacy Policy and any updates.

For questions, comments, or concerns about this Privacy Policy, to update your PII, or for assistance with removing cookies or limiting communications from us, please email us at

Last Updated: August 28, 2014