The NBA Playoffs are a annual hallmark event in American sports, driving both major viewership and advertising opportunities. Looking to increase awareness and tune-in of every game, the NBA leveraged Flite to seamlessly integrate design and content, across mobile and desktop, for a rich playoff ad experience.
Martini Media is a leader in reaching and engaging the affluent online. Leveraging the power and flexibility of Flite’s CMP, Martini has engineered a business model utilizing premium passion-based publishers, actionable 1st and 3rd party data, and cutting-edge creative solutions to effectively and efficiently reach affluents at scale.
Kraft dessert brands are often purchased as an ingredient to a greater recipe, rather than standalone use. Looking to increase brand sales, Kraft activated Content@Scale to serve up trending recipes and cooking inspiration throughout the holidays.
Kellogg’s Frosted Flakes wanted to connect with Hispanic moms with topics that they knew this demographic cared about, such as fun family activities and ways for parents and children to stay active together.
Consumer products leader, Procter & Gamble, had chosen to promote and underwrite the costs for a charitable event, Swim for Relief, benefiting victims of Hurricane Sandy. The multi-day event in New York City, featuring long-distance swimming legend Diana Nyad, sought to maximize its exposure and donations to AmeriCares, the humanitarian aid organization providing ongoing relief to those still suffering from the prior year’s disaster.
Kraft launched the "Let's Get Zesty" integrated campaign to reinvigorate its Zesty Italian Salad Dressing. The brand used the Flite Platform to curate content in display ads, and respond quickly to real-time news and events that consumers might be interested in even after the campaign had gone live. The combination of entertaining and timely content proved to be a win — Kraft saw double-digit interaction rates and drove increased sales volume in stores.
Corn Nuts wanted to amplify their strategic brand partnership with the Ultimate Fighting Championship (UFC) via a display advertising campaign centered around an upcoming fight. The team decided to offer different content before, during, and after the event. With interesting content and functionality — including fighter biographies, fitness tips, and in-ad tweeting — Corn Nuts deepened their connection with customers and drove an incredible 6x interaction rate.
Video is a powerful medium with which to engage customers; videos that are fresh perform even better. In this case study, Shell created behind-the-scenes videos about students competing to build energy-efficient vehicles in the world-famous Shell Eco-marathon Americas event. Shell drove exceptional ROI by using Flite to stream fresh video content into existing ad placements daily.
Ad network Martini Media wanted to deliver a powerfully engaging ad experience for Bentley Motors, a luxury automobile brand. Their first execution, using an ad product they developed called the Portrait, featured a high-quality video as well as links to premium articles from Forbes.com.